The most basic Heinz products have increased in price over the last year, according to new research. The brand has pushed up prices on 500 items across all the major supermarkets.
Some of Heinz’s products have more than doubled over the last year, making it harder for shoppers to buy them, especially during the cost-of-living crisis.
Heinz’s tomato ketchup, the 910g bottle, has risen by 60 percent from £2.49 to £3.99, according to The Grocer’s research.
This is much higher than just a few months ago – in November last year, Heinz’s popular product cost £3.50 at Asda and Sainsbury’s.
At Tesco, the tomato ketchup cost £3.49, while the product was available for £3.85 at Morrisons.
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Prices, on average, have increased across the most basic Heinz products, including the brand’s tomato ketchup and tins of beans.
But Heinz isn’t the only brand whose products have become more expensive in the last few months. Bitso and Premier Foods have also raised prices.
A Kraft Heinz spokesperson said: “Like the rest of the food industry, we continue to face significantly increased production costs – whether it’s ingredients, energy, or packaging – and rising inflation. Our energy prices alone have increased by 609 percent since 2019.
“We’re absorbing costs wherever we can, however we’ve reluctantly had to increase our prices to retailers – a measure that continues to be a last resort.
“We understand the pressures consumers are currently facing. To help offset these, we’re working collaboratively with retailers to offer great value through regular promotions and promotional cycles across a range of our products. We’ve adapted our offer to consumers with different pack sizes, value ranges and lower price points. We are also continuing to look for efficiencies in our operations.
“We remain committed to giving our consumers great tasting and nutritious products without compromising on the quality they know and trust, and continuing to invest back into the more than 3,000 people we employ across the UK.”
Heinz price increases
Heinz Tomato Ketchup 910g – price increase from £2.49 to £3.99
Heinz Beanz 200g 3x – price increase from £1 to £1.79
Heinz Splash! Apple and Blackcurrant 1+ Years 500ml – price increase from £1 to £2
Heinz Peppa Pig Snap Pots 2x 190g – price increase from £1 to £2
Heinz Frozen Snap Pots 2x 190g – price increase from £1 to £2
Heinz Veg Hoops 205g – price increase from 50p to 80p